SAP C/4HANA is driven by multiple factors with one entity at its core – Customers. The central idea behind C/4HANA is to provide a comfortable, secure, and holistic experience to the Customer.

As per SAP – five trends driving change in Customer Experience in today’s world can be identified as –

  1. Focus on Digital businesses and how technology (SAP) adopts to the new paradigm
  2. A tactical shift from Product Sale to Subscription Model enabling the greater choice to customer and laying more emphasis on retaining customers for life
  3. Customer at the center of business leveraging insights to develop a better product
  4. Complete, seamless and holistic experience for the Customer connecting different points of differentiation
  5. Place a high value on Customer’s trust in the organization with respect to their personal information

SAP C/4HANA Portfolio boasts of five cloud architectures –

  1. Marketing Cloud
  2. Commerce Cloud
  3. Customer Data Cloud
  4. Sales Cloud
  5. Service Cloud