Excerpt from the book

Visualization is an effective way to communicate as visuals are intrinsic to how our brains function. Whether the subject is framing the problem statement or brainstorming solutions for the problem, visualization can help unlock ideas and thoughts from different perspectives. It also resonates beyond the session because visuals stay longer in memory than any other medium.

In Design Thinking discussions, visualization is employed in different ways –

  • Flow Diagram is created to establish stakeholders, features, relationships, actions, situations, transactions, transits, etc. These diagrams can be high-level or intricately detailed. The various elements are shown using boxes, lines, arrows, stick figures, etc.
  • Photographs and Sticky Notes are used to call out different aspects of the problem/solution in front of the group. These Photographs and Sticky Notes are connected to establish relationships and movements.
  • Wireframes are an excellent tool to illustrate a stick figure version of the end product giving a visual blueprint.

Visualization usually intimidates people because the usual association is with detailed sketches and artwork. Truth can not be farther. Most visualization is nothing beyond doodling and rough flow diagrams.

The group is looking for ideas, not the next Monet.


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